What Is Back To School in 2020?

Letter from the Editor

What does "back to school" mean anyway? Most years, it is very literal; a time when so many head back to school and parents alike take a huge sigh of relief.  First day photos, new digs and fresh nails. 💅🏼
Whether it be the first day of 1st grade, moving up to junior high or high school, going away to college or leaving your true love behind to head back to grad school, it's a season of big change. It's also an opportunity to explore who you want to be and how you might want to express yourself in the year ahead. A fresh start. Perhaps your first kiss, a new rebellious style, or getting back to the structure you secretly desire. But this year, it looks a little different.
Some are going back in person, some are virtual and some are making the best of a shitty situation to explore other avenues. But one thing remains the same, "back to school" is a ceremony of Summer ending and the start of a new normal. 
In a world full of uncertainties, I find comfort in the traditions. First day photos, new digs and fresh nails 💅🏼  So whatever your new norm looks like this year, welcome
"Back To School" with Loud x Junior High 

Launching 9/2 at 9am PST

Junior High 

We are proud to partner with Junior High LA for our Fall collection. Junior High is a non-profit 501(3) dedicated to showcasing the artistic pursuits of marginalized voices. Junior High's space, publication, podcast and other ventures function on principles of collective organizing, radical empathy, and anti-oppression. 20% of every order of our fall collection will be donated to Junior High. 

Meet The Crew:

Away Game - A burnt orange/red teracotta
Slow Dance- the perfect creme with warm pink undertones
Pep Rally- the perfect Fall mustard
Extra Credit- brown but make it holo 🙌🏼
- Melody Hammer
CEO Loud Lacquer
Photo campaign by 
Collab: @juniorhighla @loudlacquer
The “Back to School” Collection
4 Curated Nail Polishes
100% Vegan and Cruelty Free
Photography and Video Editing: Say Spezzano @sadiejeanspezzano
Production, Styling, Graphics: Faye Orlove @fayeorlove
Intimates Courtesy: Pansy @pansyco
Nail Art: Sewa Adekoya @ohayshay
Nail Polish: Loud @loudlacquer
Make-Up: Christina Harper @christinamarieharper
Swatches: @bwidix + @polish.d_


Use code:  FN9PHGPZPZ1V for free US Priority shipping available for early access 8am-9am PST on 9/2 for email subscribers. 

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